Lead capture

Smart Website Widget

A short request form you embed on your website. Visitors pick a service, give the address and details, and leave a name and phone number. In Roll On Call, every submission becomes a lead.

  • Included on Solo, Team and Pro
  • Standalone $19/month
  1. 01
    ServiceVisitor picks the service they need from the list you set.
  2. 02
    LocationThey enter the service address so you know where the work is.
  3. 03
    DetailsA short description of the problem or the job.
  4. 04
    NameWho you will be speaking with.
  5. 05
    PhoneThe number your business calls back.
  6. 06
    ConfirmationThe visitor sees that the request was received.
In every CRM plan

Included free with Solo, Team and Pro

Widget submissions land in the CRM as leads, ready to convert into a customer and a job without retyping.

Solo · $59/mo1 campaign
Team · $99/mo3 campaigns
Pro · $179/moUnlimited campaigns

Choose the campaign allowance that fits your business. See pricing for everything each plan includes.

Your services

Show the services you actually offer

You choose which services visitors can select. A few examples from the trades Roll On Call serves:

  • Lockouts and rekeys
  • Garage door spring repair
  • No-cool and no-heat calls
  • Drain cleaning
  • Panel and outlet work
  • Towing and roadside
  • Appliance repair
  • Pest treatments
  • Pool service
  • Junk removal
Setup

Embed it on the website you already have

Paste one embed snippet into your site builder or page template. No rebuild needed. If you do not have a site yet, every CRM plan includes a Free Starter Website with the widget preinstalled.

Submissions carry the service, address, details, name and phone number the visitor entered. In the CRM, the office reviews the lead, calls back, and converts it into a customer and a job.

For businesses on another CRM

Standalone Smart Widget, $19/month

If you use a different CRM, you can still use the widget. It is a lead capture product, not a fourth CRM plan and not an extra fee for Roll On Call customers.

Includes

  • Widget embed for your website
  • Simple read-only leads inbox
  • Each lead's contact details and request

Does not include

  • CRM customers and jobs
  • Scheduling or dispatch
  • Technician management
  • Replies to customers from Roll On Call

Your business calls the customer directly using the phone number in the inbox.

FAQ

Smart Widget questions

Is the Smart Website Widget included in Roll On Call plans?

Yes. Every CRM plan includes it: 1 widget campaign on Solo, 3 on Team and unlimited on Pro. Requests arrive in the CRM as leads you can convert into jobs.

What is the standalone Smart Widget?

A $19/month product for businesses that already use another CRM or none at all. You embed the widget on your website and see submissions in a simple read-only leads inbox with each visitor's contact details.

Does the standalone widget include CRM features?

No. It does not include customers and jobs, scheduling, dispatch, technician management or customer replies. Your business calls the customer directly from the details in the inbox. If you want the CRM, a Solo, Team or Pro plan already includes the widget.

Is the standalone widget an add-on fee for CRM customers?

No. CRM plans include the widget at no extra charge. The standalone product exists only for people who do not use the Roll On Call CRM.

Where can I put the widget?

On an existing website by pasting an embed snippet, or on the Free Starter Website included with CRM plans, where it comes preinstalled.

Which services can visitors choose?

You pick the services shown to visitors. Trade examples include lockouts and rekeys, spring repair, no-cool calls, drain cleaning, panel work and towing.

Related: industries, product ecosystem, features.

Turn website visitors into leads.

Start a 14-day free trial. No card required, and your first paid month is $25 off.

Plans from $59/month after the trial. Cancel anytime.